Wednesday, February 29, 2012

Against All Odds, Enrique Pena Nieto Jumps All Political Hurdles

It's official; Enrique Pena Nieto is the primary candidate for the PRI Party for the 2012 Mexican Elections. At 45, he is a young presidential candidate, but has experience of an older politician. It is true that Enrique Pena Nieto is related to other politicians, but to his credit, he has made an effort to better himself with a law degree as well as an MBA.

He became familiar with the PRI when he became a member in 1984. Initially, he worked as an instructor in PRI's Electoral Training Center and later on became Coordinator for the party's Parliamentary Group in the LV Legislature. He also held the job as Chairman of the Political Board of the same legislature.

He was involved in the Mexican State government from the 90's up until 2002. He held various positions such as Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System During this period, he also secured membership to the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Enrique Pena Nieto has shown his versatility by also working as a political advisor to PRI National. His long term dedication to the party has paid off with his elevation to position of presidential candidate. His move from state government to presidential candidate has been seamless.

He promoted candidates for governorship of the state of Mexico in 2004 from within and knows firsthand about the process. He came out ahead of other candidates such as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. He represented the PRI as the gubernatorial candidate in February of 2005.

The race was over on July 3, 2005. He won by a landslide with a vote of 49 percent. On September 15, 2005, he was sworn in as constitutional Governor of the state of Mexico at the Morelos Theater in Toluca before a crowd of 5,000 people.

The environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation were his priorities when he became governor. A true politician, he proved himself extremely capable of handling conflict within the party. Positive advances with respect to the state's economy, housing and agriculture sectors were achieved during his term.

His presidential run began as his gubernatorial term was finished. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. Beltrones's withdrawal paved the way for Peña Nieto's designation as the standard bearer of his party for the 2012 Presidential Elections.

Although there has been a lot of talk of illegitimacy, Pena Nieto is considered to be the next president of Mexico. As part of his campaign to become president, he has held pretend presidential polls against his opponents. July 1, 2012, will mark a new era in politics for Mexico, when the people will elect a new President.

The PRI hope for a sweeping victory because of the popularity of their candidate. Mexico has always called their head of state president, but truthfully, men who were more like dictators have ruled Mexico, and Enrique Pena Nieto hopes to change all that. Pena Nieto looks forward to a Mexico free from marauding and fleeing citizens.


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Monday, February 27, 2012

Preparing for the Future, According to Steve Heyer CEO

Because progress cannot be halted, Steve Heyer CEO argues that companies have to be smart about the way they market themselves, always seeking new methods because new things are coming upon them. It is clear at present that the man was right in his tips, delivered long years ago. He delivered a keynote speech bearing this message to a group of 400 media, ad agency and entertainment executives during an “Advertising Age” conference in 2003.

The man occupies a top position in Starwood Hotels & Resorts Worldwide. His words from some years past were eventually continued in subsequent interrogations regarding them. He claimed that he is not marketing rooms in hotels but entertainment and lasting memories.

Experiential value is of prime importance here. We deliver memories.” Heyer's innovation was in the lens through which he approached the subject.

He also emphasized the need to provide for the new powers of consumers nowadays. Interestingly, this too has proven true. You can see this most prominently in areas of the market devoted to the provision of digital services.

The entertainment business is being sucked dry by the latest technologies in the hands of teen consumers. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Consumers went online in droves when songs started becoming downloadable on sites for free.

The music industry momentarily went into chaos, which is a scenario referred to in Steven Heyer’s keynote address. It was an object lesson along the lines of Heyer's theme of continuous adaptation to handle a shifting market. Heyer said that even TV was no longer safe, and that new trends might well harm those in the industry.

The idea behind his words was the replacement of traditional understandings of products with new concepts based around them being associated with a certain lifestyle. According to Heyer, he intends to provide a unique and enjoyable experience for consumers. Heyer's intent, obviously, is to market something that is even more in demand than lodging in the present culture: an experience.

Indeed, Starwood has even come up with unusual partners in the enterprise, such as Victoria's Secret. The Victoria's Secret shows command a good bit of attention, and only select guests of the hotels are allowed. This is a case of the product being an experience.

The proliferation of brand names in films has also drawn attention from Heyer, who dislikes it. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. He also said this practice neither improves storylines nor enhances marketability of products.

One of Coca Cola's former leaders is actually Steve Heyer CEO. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. What he did was to put a glass of Coke in front of each judge in American Idol, a popular TV series.


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Sunday, February 5, 2012

AACSB Online MBA Programs and the Expenses that Come with Them

You might be wondering for whom an AACSB online MBA degree is ideal? It is important for professors in business institutions to hold an AACSB-accredited business degree for their chosen line of work. If you are not interested in a teaching job, this kind of degree will only be useful if you are eyeing an executive position at work.

Unlike in the past where they paid for everything, Intel now only pays for the tuition of professionals who have managed to get their MBAs in educational facilities that have been certified by the AACSB as part of their assistance program. The company will help shoulder your educational expenses even if you opted for an online program. When it comes to the corporate world, there are a lot of opportunities that await those with an AACSB accredited MBA degree.

Association to Advance Collegiate Schools of Business International is what these letters stand for. Aside from business schools, this private agency also reviews and certifies various accounting schools in the country. The AACSB has been the academic watchdog of advanced business education programs since 1916.

Due to this organization's consistency and longevity, many esteemed Ivy League business schools receive accreditation from the AACSB. The thing about MBA courses from top notch schools such as Yale and Stanford is that these have all been certified by the AACSB. One university, Duke, which offers online MBAs too, has received accreditation for these courses.

It is perfectly alright for educational facilities to offer MBA programs, online or in campus, even if they do not have an accreditation from the AACSB. The AACSB has standards for the schools and programs that they certify but based on a recent study, about seventy percent of the institutions that have been accredited are not following the rules. Even if an AACSB accredited online degree is more advantageous than conventional ones, there are only about thirty percent of total schools that have received this kind of certification.

As such, AACSB approval is not the absolute assurance of quality education. For institutions that do not follow the standards of the AACSB, a lot of them are actually providing students with better study programs. Since universities deal with students that are a bit older at times, they need flexibility in their program design and this is only achievable if they are not bound by the standards of the AACSB.

Another reason to forgo an AACSB online MBA is the price, as the program may cost considerably more than the usual regionally-accredited schools. If you do not have a thirty grand budget, do not enroll in an AACSB online MBA program. About 23000 is the average price for an MBA that has only been accredited regionally.

You can easily save 10000 when you opt for the conventional MBA. If you want to save on your MBA, see to it that you forego the AACSB accredited program. You may skip AACSB accreditation too to gain easier admission to an MBA program.

Why is the AACSB accredited course more challenging? Besides having an undergraduate GPA that is above average, it is also mandatory that you pass the Graduate Management Admissions Test. Accredited programs demand higher admission standards making the programs farfetched for average students.

There are plenty of things that should be thought of when it comes to an AACSB online MBA degree but there are numerous reasons why you should go for this kind of degree. Having the confidence in your knowledge and skills makes you a perfect applicant for this kind of program and this will benefit you in the long run if you are someone who is working in a very competitive corporate environment. For those with adequate funding and for those who are concerned with academic prestige, this is the course to consider.

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